Creative Direction
Brand Strategy
Fashion & Entertainment
Technology

Creative Direction
Brand Strategy
Fashion & Entertainment
Technology

Creative Direction
Brand Strategy
Fashion & Entertainment
Technology

HAUTE DATA

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HAUTE DATA

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HAUTE DATA

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About

About

About

Tiffani Rae is a creative director, fashion editor and brand strategist specializing in creative and technical strategy, with more than twenty years of experience across fashion, entertainment, advertising and commerce.

Tiffani Rae is a creative director, fashion editor and brand strategist specializing in creative and technical strategy, with more than twenty years of experience across fashion, entertainment, advertising and commerce.

Tiffani Rae is a creative director, fashion editor and brand strategist specializing in creative and technical strategy, with more than twenty years of experience across fashion, entertainment, advertising and commerce.

Her work spans editorial, luxury advertising, music, film and commercial production, combining creative direction with an extensive understanding of brand development, marketing and digital commerce.

Her work spans editorial, luxury advertising, music, film and commercial production, combining creative direction with an extensive understanding of brand development, marketing and digital commerce.

Her work spans editorial, luxury advertising, music, film and commercial production, combining creative direction with an extensive understanding of brand development, marketing and digital commerce.

Through Haute Data, she brings that experience to the evaluation and integration of emerging technologies, connecting creative ambition with practical business applications.

Through Haute Data, she brings that experience to the evaluation and integration of emerging technologies, connecting creative ambition with practical business applications.

Through Haute Data, she brings that experience to the evaluation and integration of emerging technologies, connecting creative ambition with practical business applications.

  • 20+ YEARS

    Fashion & Creative Practice

  • EDITORIAL · ENTERTAINMENT

    Fashion Editor · Stylist · Creative Director

  • ADVERTISING · MUSIC · FILM

    Campaign · Costume · Commercial

  • MARKETING · COMMERCE · TECHNOLOGY

    ​

  • 20+ YEARS

    Fashion & Creative Practice

  • EDITORIAL · ENTERTAINMENT

    Fashion Editor · Stylist · Creative Director

  • ADVERTISING · MUSIC · FILM

    Campaign · Costume · Commercial

  • MARKETING · COMMERCE · TECHNOLOGY

    ​

  • 20+ YEARS

    Fashion & Creative Practice

  • EDITORIAL · ENTERTAINMENT

    Fashion Editor · Stylist · Creative Director

  • ADVERTISING · MUSIC · FILM

    Campaign · Costume · Commercial

  • MARKETING · COMMERCE · TECHNOLOGY

    ​

Night Swim / North Shore fashion editorial image

Capabilities

Capabilities

Capabilities

Haute Data provides creative direction, brand strategy and technology advisory for brands navigating evolving markets, platforms and consumer expectations.

Haute Data provides creative direction, brand strategy and technology advisory for brands navigating evolving markets, platforms and consumer expectations.

Haute Data provides creative direction, brand strategy and technology advisory for brands navigating evolving markets, platforms and consumer expectations.

Our expertise lies in translating brand identity across creative, marketing, commerce and technology, ensuring that innovation strengthens the qualities that make a brand distinct.

Our expertise lies in translating brand identity across creative, marketing, commerce and technology, ensuring that innovation strengthens the qualities that make a brand distinct.

Our expertise lies in translating brand identity across creative, marketing, commerce and technology, ensuring that innovation strengthens the qualities that make a brand distinct.

Drawing on more than twenty years across fashion, entertainment, advertising and digital commerce, we bring both creative judgment and technical understanding to decisions that shape how brands are experienced.

Drawing on more than twenty years across fashion, entertainment, advertising and digital commerce, we bring both creative judgment and technical understanding to decisions that shape how brands are experienced.

Drawing on more than twenty years across fashion, entertainment, advertising and digital commerce, we bring both creative judgment and technical understanding to decisions that shape how brands are experienced.

Creative Direction

Concept development, visual identity, campaign direction and creative oversight across editorial, advertising, entertainment and commercial production.

Concept development, visual identity, campaign direction and creative oversight across editorial, advertising, entertainment and commercial production.

Concept development, visual identity, campaign direction and creative oversight across editorial, advertising, entertainment and commercial production.

Brand Strategy & Cohesion

Brand positioning, identity development and cross-channel alignment. Translating a brand’s creative language across campaigns, marketing, digital experiences and retail environments while maintaining consistency and distinction.

Brand positioning, identity development and cross-channel alignment. Translating a brand’s creative language across campaigns, marketing, digital experiences and retail environments while maintaining consistency and distinction.

Brand positioning, identity development and cross-channel alignment. Translating a brand’s creative language across campaigns, marketing, digital experiences and retail environments while maintaining consistency and distinction.

Fashion & Entertainment

Fashion styling, editorial direction, costume design and entertainment marketing, informed by extensive experience across talent, publications and global brands.

Fashion styling, editorial direction, costume design and entertainment marketing, informed by extensive experience across talent, publications and global brands.

Fashion styling, editorial direction, costume design and entertainment marketing, informed by extensive experience across talent, publications and global brands.

Digital Commerce & Retail Technology

E-commerce strategy, digital customer experiences, content operations and retail technology evaluation. Connecting commercial objectives with the visual and experiential standards of the brand.

E-commerce strategy, digital customer experiences, content operations and retail technology evaluation. Connecting commercial objectives with the visual and experiential standards of the brand.

E-commerce strategy, digital customer experiences, content operations and retail technology evaluation. Connecting commercial objectives with the visual and experiential standards of the brand.

Technology Advisory & Integration

Emerging technology research, AI applications, vendor evaluation and implementation oversight. Identifying technologies that serve a brand’s objectives while protecting its identity, creative standards and customer experience.

Emerging technology research, AI applications, vendor evaluation and implementation oversight. Identifying technologies that serve a brand’s objectives while protecting its identity, creative standards and customer experience.

Emerging technology research, AI applications, vendor evaluation and implementation oversight. Identifying technologies that serve a brand’s objectives while protecting its identity, creative standards and customer experience.

Selected Work

Selected Work

Selected Work

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(02)

CAPABILITIES

CAPABILITIES

CAPABILITIES

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(03)

CREATIVE

Creative Direction · Brand & Visual Direction · Campaign & Content · Creative Production

MARKETING

Campaign Systems · Content Strategy · Creative Production Systems · Launch & Channel Strategy

COMMERCE

E-commerce · Product Presentation · Merchandising · PDP & Digital Experience

TECHNOLOGY

Technology Evaluation · AI Production · Workflow Design · Vendor Evaluation & Sourcing · Implementation

ADVISORY

Creative Technology · Market Intelligence · Executive Advisory · Emerging Technology Research

CREATIVE

Creative Direction · Brand & Visual Direction · Campaign & Content · Creative Production

MARKETING

Campaign Systems · Content Strategy · Creative Production Systems · Launch & Channel Strategy

COMMERCE

E-commerce · Product Presentation · Merchandising · PDP & Digital Experience

TECHNOLOGY

Technology Evaluation · AI Production · Workflow Design · Vendor Evaluation & Sourcing · Implementation

ADVISORY

Creative Technology · Market Intelligence · Executive Advisory · Emerging Technology Research

ADVISORY

ADVISORY

ADVISORY

TECHNOLOGY EVALUATION

Platforms, vendors and applications across creative, marketing and commerce.

SYSTEMS & IMPLEMENTATION

Creative and marketing systems, workflows and technology implementation.

ONGOING ADVISORY

Research, evaluation and counsel for leadership teams.

CONTACT

CONTACT

CONTACT

Advisory · Partnerships · Speaking

Advisory · Partnerships · Speaking

Advisory · Partnerships · Speaking

Los Angeles

Working Worldwide

HAUTE DATA