Who We Are
TIFFANI RAE
FOUNDER
Tiffani Rae is a senior fashion stylist and creative director with over two decades of experience shaping brand identity across fashion, entertainment, and advertising. Her portfolio spans Fortune 500 companies, entertainment studios, and globally recognized talent—working with brands such as Dior, Walmart, L’Oréal, Cleobella, Amazon, and Reebok, as well as artists including Billie Eilish, Suki Waterhouse, Reba McEntire, Zella Day, productions under Paramount, Disney and beyond.
Her career has been built on translating identity through every medium, from styling individual talent to directing large-scale campaigns and entertainment marketing initiatives. She understands how to maintain brand coherence across platforms, audiences, and formats, ensuring every visual touchpoint communicates clearly and with intent.
As founder of Haute Data, Tiffani brings this deep fashion and brand fluency into the digital era. The company bridges creative direction and technology, helping brands modernize how they create, communicate, and scale storytelling. By merging stylist-level expertise with AI, 3D design, and virtual production, Haute Data delivers a forward-looking framework for brands to stay consistent, efficient, and relevant across channels.
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MATYA
CO-FOUNDER
Matya leads Haute Data’s editorial and language strategy.
Her work merges creative writing, AI-driven storytelling, and brand systems design. She helps brands craft language that feels human while performing in digital environments.
Her experience spans social strategy and digital marketing for DirecTV / AT&T TV, Bumpology (Ulta Beauty), award-winning luxury home builders and interior designers, private chefs and production-studio catering teams, life coaches, tech agencies, fitness apparel, and emerging beverage brands.
At Haute Data, she develops the frameworks behind our editorial calendars, Substack ecosystem, and campaign tone mapping. Her focus is on building adaptive, scalable narratives that evolve with a brand while staying consistent across every touchpoint.
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